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How to Capture User Feedback in your App

Capturing user-generated feedback on your mobile app seems futuristic but is indeed the most valuable concept to get an overview of the product from a fresh perspective allowing you to adjust your product roadmap and improve your app for the better. Whether you use agile development or not, receiving rapid and regular feedback is one of the most critical aspects of making your app more effective. 

For instance, if a customer tries to check out on your e-commerce software and it crashes, the user is liable to become irritated and delete the app.

You can encourage your mobile app customers at the correct moment by applying the best feedback system and designing a user journey map.

Here are some excellent practices for maximizing the value and usefulness of your app.

It’s a good idea to lay the groundwork before you start gathering feedback.

#1. Make a list of your goals.

Don’t make the mistake of gathering feedback without a defined purpose in mind; defining the objectives first will help you select the best technique and tool.

One should know exactly which genre your app falls into and what type of user feedback you’ll need to gather.

#2. Pick the best approach

Evaluate and select the appropriate approach after you’ve defined your feedback objective and tools. Examine the automated user feedback solutions that are easy to install and administer to assist your team.

#3. Try new things.

Be willing to try new things!

For instance, if your feedback outcomes are poor, consider altering the feedback strategy or experimenting with other ways.

Such trials will enable you to obtain more useful feedback, allowing you to enhance both your app and the intuitive interface.

#4. Think about the price.

To calculate the cost, organize your team, and develop a delivery strategy, you must first identify which distinct feedback systems to employ.

Incorporating feedback to an app primarily entails three steps:

  • Design and build the user interface for the app in order to implement the user’s input;
  • Create a back-end solution to maintain feedback data;
  • Communicate with customers while processing and analysing large amounts of data.


There are a variety of ways to collect input from the user, so study them all and pick the one that best fits your app’s aims.

The following are examples of popular types of feedback in mobile applications:

To begin, request a Like.

Users answer YES or NO to a basic question such as “did you enjoy the app?”

If the user selects YES, the user will be sent to the App Store to rate the app and leave comments. If the response is no, you should include a basic feedback form in the app that allows users to contribute more data to the server.

The method can help an app’s favorable assessment percentage skyrocket while reducing the impact of negative feedback. It allows all feedback to be processed in the same way in the backend, making it easier to evaluate and manage feedback status, among other things.

Except when using third-party services, this can add to the expense of developing a back-end administration solution.

Inquire about ratings and reviews.

The simplest approach to obtain feedback is to simply ask your customers to rate and review your app within the app since both platforms (Android and iOS) accept such requests. The ease with which your software may be discovered in the App Stores is directly influenced by its rating.

The most essential thing to note is to pick the suitable timing – many applications request evaluations right away, which irritates users since they haven’t had enough opportunity to get to know the app well enough to give it a grade.

If your app gets a poor star rating, for instance, it might signal that there is a problem with the app or other components of it. Choosing the right individuals to notify means that you not only obtain useful feedback from your delighted users but also those who don’t typically interact, while dissatisfied users may also provide direct criticism.

Net Promoter Score (NPS) in-app

Another way to gauge overall mood is to utilize the Net Promoter Score (NPS), which also allows consumers to provide individualized comments. Based on their responses, users are divided into three groups: enthusiasts, passives, and critics.

Analyzing how many people would suggest your product would allow you to have a better understanding of consumer perception. You may also use follow-up questions to gather more tailored feedback that you can act on by asking people to justify their scores.

NPS may be simply integrated into your mobile app, and users won’t have to leave the app to provide feedback.

Community support.

You don’t have to do everything ‘inside’ your app; you may establish networks beyond it where customers can voice their issues, seek help, or just interact with your staff.

Here are a few ideas on how app businesses may build communities:

  • Multiple ways for clients to contact your team directly via social media and email online forums on your site to enable people to interact and share their experiences.


Beta testing is commonly used by programmers to get input into the user experience, particularly before a complete release.

You may collect prospective beta testers’ email addresses by using a simple online form on your website.

Beta testing guarantees that all bugs that designers, programmers, and alpha testers missed are found and fixed. Beta testing will allow you to see how people will view your product in the future, which is a crucial step in improving the ultimate product’s quality assurance.

If you promote a badly constructed product, beta testing may save you a lot of possible PR difficulties, and a competent beta launch can save you a lot of money.


Gathering user feedback is crucial! There are many other ways to capture user feedback in your mobile applications such as Social media, Usability tests, Email and user contact forms, customer feedback surveys, etc,. Users can help you develop your app if you listen to them – start with one easy way for gathering input before moving on to more complicated tactics.

Describe the aim and contemplate features and expenses before creating the feedback form; attempt to define the feedback data entry, duration, and frequency as precisely as possible. The feedback module may now be successfully incorporated into the app after this stage.

Acknowledge your customers for their comments and update them on current improvements during the feedback gathering phase. Following the collection of input, you should do data analysis on the results and make appropriate changes to the product plan.

A feedback system may demonstrate the worth of your product and give consumers useful information about it by taking these guidelines. 


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